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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. Pokémon's creators and London's Natural History Museum will launch a temporary store featuring exclusive items. Fans can look forward to products like plush toys, art prints, and writing supplies that are drawing from the institution's aesthetic. The big draw, however, is a limited-edition Pikachu card, given as a gift with purchase at the pop-up. The store will operate from the physical location and its web counterpart from January 26 to April 19.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with stunning illustrations that show Pokémon in their wild environments. It's essentially is what an in-world scientist might publish once trainers provide field notes, alternatively a naturalist's journal might have created had the famous islands teemed with flying-types rather than birds. A key appeal lies in the book's serious approach, presenting Pokémon as worthy of scientific inquiry. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

Why This Special Card Different

The company regularly to issue to release cards celebrating big events or crossover partnerships. A lot such collector items often feature the famous electric rodent who serves as the franchise mascot. What distinguishes this new museum card however, is the distinctly bigger size. While precise specs were not publicly disclosed, its distribution will certainly be strictly limited, with customers able to get just one card with each transaction.

Limiting Speculator Interest

According to a company statement, a portion of the merchandise may also be available outside the museum walls. However, a wider release will only be specific stores within the UK. Critically, collectors cannot purchase the card via the official web shop. While speculator demand is a given, the setup suggests they're going to have trouble stockpiling large numbers this time around. If you're feeling left out, consider an alternative like fossil-themed display headed to the Windy City later this year.

"Every penny from purchases from the Museum shop and from its online store, including Pokémon products, support the Natural History Museum’s charitable mission. That encompasses the efforts of 400 scientists dedicated to scientific inquiry and finding answers to the planetary emergency," the statement says.